Mala’a Launches Interactive Call Center Service to Enhance Customer Experience

Oman Credit and Financial Information Center (Mala’a) releases its Interactive Call Center service designed to give customers quick and convenient access to Mala’a services. This new service allows Customers to interact using their phone keypad to get assistance with Malaa’ti mobile app, request credit reports, get assistance with Mala’a cautionary list, report inaccurate data on credit reports, and directly speak with customer service team. In addition to supporting individuals, Mala’a’s Interactive Call Center offers specialized assistance tailored for corporates, GCC nationals, and non-residents.

Mrs. Manahil Jaffar, Acting General Manager of Mala’a, stated: “The launch of this innovative service reflects our ongoing efforts to deliver faster, more accessible credit services to our customers. This enhanced service enables users to obtain the support they need anytime and anywhere, thereby reducing wait times and improving overall efficiency. She added: “Mala’s Interactive Call Center is a key milestone in our continuous commitment to enhance customer service through advanced digital solutions that streamline access to Mala’a’s services.”

Oman Financial and Credit Information Center (Mala’a) was established in 2019, offering credit reporting services and innovative credit solutions. The center plays a crucial role in building an integrated national financial system in Oman. The center’s goal is to create a comprehensive database of credit and financial information across the Sultanate, allowing financial institutions to make informed credit decisions based on accurate and reliable data. This advanced system enables members to assess clients’ financial capacity more effectively, contributing to better loan quality and reduced financial risks. The center also plays a key role in reducing default rates, enhancing financial stability, and supporting economic growth in Oman.